Fran Grobke
Digital Strategy Freelancer
Helping you to create change by mobilising your supporters and telling compelling stories
What I do
Strategy
Whether you want to win campaign goals or grow and engage your supporter base, I can help you develop digital mobilisation strategies that engage and have impact.
I design email journeys that are geared towards getting your supporters to take action.
Being strategic about the content you create means you can have more impact. I can help you develop smart content strategies for your websites, social media and other digital channels.
Content
If you need a fresh perspective for your content, I can help by writing compelling copy for websites and supporter emails that are focussed on converting engagement into action.
By auditing and reviewing your websites and digital action platforms, I can make strategic recommendations so they are optimised for conversion and engage all your target audiences.
I can also provide training and coaching for your team members on writing action-focused copy and making the most out of your digital tools
Project Management
Whether you are building a new website, redesigning an existing one or creating a campaign microsite, I provide meticulous project management to ensure a smooth delivery.
I’ll make sure there is seamless coordination between your stakeholders and developers, and I can provide additional expertise for optimal on-site UX and content.
About me
Hi, I’m Fran! 👋
I’m a digital strategist who is passionate about making change and helping organisations to achieve their goals. Drawing on over a decade of experience of working in and leading in-house digital teams in organisations including Greenpeace UK, Amnesty International and UNICEF, I’ve been freelance since 2021.
I work with a variety of NGOs, campaign groups and charities, helping them to develop smart digital strategies that mobilise their supporters and tell compelling campaign stories. I can help you make the most out of your campaigning platforms so that you can grow and engage your supporter base, raise funds and win campaigns.
If you have a project that you would like to collaborate on or just want to know a bit more about how I could help, drop me a message!
Who I’ve worked with
“We’ve been fortunate to work with Fran on various projects over the past couple of years, and I’ve always been extremely appreciative of Fran’s calm, patient and experienced approach to work. Fran always takes the time to listen and observe and is able to provide invaluable insights that demonstrate her detailed knowledge and understanding of the project at hand, grounded in the organisation’s goals. I can’t recommend Fran highly enough!
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“Fran is a joy to work with and can pick up whatever is sent her way in a very calm and collected manner. I really appreciated her as a collaborator, working jointly through challenges on projects and always trying to challenge and question how we can do things better. She is an asset to any team.”